Rethinking Our Market and How We Are Going to Reach Them

What is our market?

The product we want to see, an integrated greywater filtration and thermoregulation system, is a resegmented market, and our product is very unique because no other companies are producing an integrated system.  Some issues with this type of market is the public's lack of awareness about what our product is and how it can benefit their lives.  Because a widespread project to educated mass consumers would be timely and costly, we decided to spend our time educating businesses such as home construction companies.

What is our distribution channel?

We plan on advertising our product at trade shows and by making inquiries at large construction companies such as KB Home.  We then plan to rent a large warehouse to store our panels until we are able to have a large bulk order from one of these companies makes a purchase.  We will then ship the panels in bulk to the desired location.  To sell the panels, we plan to have a clean website that provides purchase information as well as education as to why they should purchase the product.