Enter: Ecoflow

Who are we?

This week, our team finally finalized our company name and which patent we wanted to go with.  We decided to go with the greywater filtration system that is integrated with thermal regulation for our patent; and we decided that the name "ecoflow" was best for our company.  We really liked the patent because it seemed very easy to sell to business and we feel like we could actually be making an impact on the world/environment.

Branding!

This week, I was in charge of creating a company brand and logo!  To start off, I wanted to think of the core impacts and values of our product, as well as the image that we wanted to portray to the world.  I felt that water, the sun, and maybe something "eco-friendly" were the best options for creating our logo.  I made a few sketches of possible logos, and our team narrowed it down to the one including the sun and the waves.  For the primary and secondary color of our brand, we wanted to use  a bluish green and a yellow.  Personally, I think aesthetic makes a product more appealing and so I felt like I should put a lot of effort into creating a nice brand :)